Why You Should Choose To Invest in Cross-Platform Mobile App Development? Gone are those days when entrepreneurs had to decide which operating platform they should choose to launch their product: Android, iOS or Windows. However, with the increasing mobile app and smartphone users, startups are facing a different dilemma. With Android and iOS accounting for 98% of the total mobile app industry, it has become important to think of cross-platform applications. But the central question remains the same, how it can benefit your business and why you should invest in cross-platform applications? Let’s understand it with the reasons : Wider Exposure to The Targeted Audience More supported platforms for your app means a large number of potential users, which ultimately increase your market reach. But Whether you are developing an Android Native app or iOS native app, both have limited users. However, with cross-platform applications, you can launch your app on multiple platforms without additional efforts and be able to reach the wider segment of the market. This means that by creating a single app, you can easily target the multiple leading operating systems including iOS, Android, Windows and ultimately maximize your market reach.